Dubai Desert Conservation Please click here for more information. In 2010, the UAE Cabinet approved the Green Building and Sustainable Building standards to be applied across the country. Emirates Airlines is one of the largest airlines in Asia. Chairman's message Please click here for more information. Some of the programmes initiatives include: The latest annual report makes clear the scale of the challenge. In its first years, 70 Arabian Oryx were re-introduced and 6,000 indigenous trees and shrubs planted. Is Emirates Strategy Sustainable Why January 28, 2022 BY: Troy Monterey Helping & empowering business owners for over 15 years, helping them to understand how to protect own interests, build bridges to amplify joint ventures, adapting new business practices and solutions. Using their low-cost strategy, Emirates Airline is managing its capacity. Have a competitive price advantage over the competitors.2. In 2000, however, the carrier briefly considered joining . Strategic Expansion: The strategic move of placing a planning department to forecast major growth regions and placed orders for the number of new planes it expected to use. Moving its cockpit crew entirely to electronic flight bags which saves weight from the traditional flight bags, and also helps its pilots perform flight management tasks more easily and efficiently with less paper. Don't use plagiarized sources. Aviation is one of the most important contributors to global economic and social development particularly in the developing world. Though, Emirates was not able to change this face of its primary hub, the Government of Dubai invested a huge amount of money to change the global view of Dubai. Emirates airlines and Dnata, the ground handling agent at Dubai 4. Emirates lower operating cost, and the premium services had brought huge profitability to the company, but Etihad by dropping down the premium services one-step below has been successful in attracting more customers at a lower price tag. All Rights Reserved. Emirates introduces eco-friendly blankets made from recycled plastic bottles. These two installations are expected to produce savings of up to 3.8 million kilogrammes of carbon dioxide emissions annually. In the initial years of Emirates, many potential customers in target markets were still largely unfamiliar with Dubai, and few saw it as a principal tourist destination. Qatar, being one of the major oil sources in the gulf has allowed Qatar airways to enjoy similar facilities as its competitors. In 2021-01, the state intends to receive $1 billion in revenues. Leadership at Emirates is considered as an influential and democratic. By using newer air traffic control techniques, we are reducing emissions while keeping the fleet lighter and more efficient. Air Traffic: In the past decade Emirates has gained advantage with its lower air traffic levels, helping it to have its customers arrive the hub on time to connect to their respective flights. Emirates uses an innovative foam wash technique for cleaning aircraft engines that helps us saves about 200 tonnes of carbon dioxide emissions per year across our fleet. As one of the largest international airlines in the world, Etihad operates 158 flights to 85 countries from its headquarters in New York City. , Strategic decision to not be in an Alliance7: Emirates believed that the marketplace will be hindered when an airline will need a consensus from its Alliance partners. Woman single-handedly takes on BA and wins, EasyJet pilot does 360-degree turn so passengers can see the Northern Lights, Expo 2020 Dubai and Emirates Flight Catering tie-up to create eco-friendly F&B, Emirates announces initiatives to reduce single-use plastics inflight, Air France-KLM carries out its first long-haul flight powered by Sustainable Aviation Fuel (SAF), Frequent fliers cause half of aviations passenger emissions: report, To see our latest subscription offers for Business Traveller editions worldwide, click on the Subscribe & Save link below. The Flight Training Facilities department sources a range of items from Emirates Engineering when aircraft interiors are being upgraded. The airline is also actively involved in the fight against illegal wildlife trafficking and exploitation, and is a member of the United for Wildlife Transport Taskforce, and is also a partner of ROUTES (Reducing Opportunities for Unlawful Transport of Endangered Species). This view of Dubai hindered Emirates to be known as a popular brand in the aviation industry. And our engine washing procedures keep internal engine components clean, maintaining fuel-efficient performance and prolonging the useful life of the engine. Read the stories behind our sustainable products on board. an academic expert within 3 minutes. Its location will enable quick delivery of fresh products within hours of harvest, maintaining the foods nutritional value and reducing carbon emissions associated with transportation. Due to the lower operation cost, Emirates was able to pass the benefits on to the customers which many of its competitors couldn't afford to. Tourism packages offered events such as desert safaris, and the airline structured its bookings to allow short stopovers for little or no cost. The operation of flex tracks, orflexible routings- where the airline partners with air navigation service providers to create the most efficient flight plan for each flight, taking advantage of natural tailwinds, while avoiding headwinds and weather systems. Due to Emirates commitment to invest in the most advanced eco*efficient technologies available, one of our fleets ranks as the youngest. An airline that has really made an effort to put its best foot forward as the greener carrier, Virgin Atlantic, has won accolades recently in order to become an environmentally friendly airline. SIA to acquire 25 per cent stake in Air India. Our flight operations specialists collaborate with air traffic control organisations internationally to deliver more efficient routes and operational procedures, applying the latest in technology to support these enhancements. By continuing, you agree to our Terms and Conditions. Even retired aircraft fittings can be reused. ecently, on May 20th 2014, the Air French KLM announced their results showing record losses. The connectivity option made Emirates push to reach many destinations as possible. The aviation industry has actively called on the worlds governments to put in place a single global market-based measure to address carbon emissions from international aviation. Sustainability and eco-efficiency are the cornerstones of all Emirates Group operations both in the air, and on the ground. Aircraft. The Dubaigovernment further facilitated incoming tourist flows by eliminating the majority of visa requirements and launching marketing campaigns. Answer:Yes, the Emirate's strategy is sustainable. Introducing a robust fuel monitoring system and advanced data analytics, which has resulted in reduction of discretionary fuel uplift from crews and dispatchers. Emirates policy of investing in the most modern, eco-efficient technology available means we have one of the youngest fleets in the industry. Emirates enjoy the low price of fuel and also the low cost labour in this region, which is more than just convenient for an Airline operator. Dubais contribution in the success of Emirates Airlines is as mentioned below: . You can read more about the CORSIA on ICAOs website(Opens in a new window). Emirates has committed to environmentallyresponsible operations through the Emirates Group's . Connectivity: Dubais small size was not seen as a deterrent by the Emirates. Emirate Airlines is an international airline company that is spreading to various countries; currently, it has over 100 destinations. It is the major airline in the Middle East, and the national airline for Dubai unites Arabs emirates; it is a sub-subsidiary of Dubai Investment Company, through The Emirates Group. Introducingfuel-efficient practices while the aircraft is on the ground, such as: the use of ground power units instead of the aircraft Auxiliary Power Unit (APU), and switching one or two engines off while taxiing in after landing. These efforts have been ongoing since 2003, and the airline has also been working with IATA to extend this routing system across the world as a standard operating procedure where possible. 14. 1. Emirates was capable of reducing their fixed cost, and the subsidies and Tax exemptions by the government fused many of the profits made by the company into its own development. The sustainability imperative seems driven by a realization of the global business community: a firm's purpose beyond profit and its codependency on other firms, organizations and individuals in the ecosystems in which it operates represent significant forces in maintaining long-term profitability. All rights reserved. You can get a custom paper by one of our expert writers. Dont know where to start? It reflects how Emirates strategies are sustainable at present day business. Emirates has committed to environmentally-responsible operations through the Emirates Groups Environmental Policy, which is communicated internally and externally to staff, customers and all stakeholders. The airline industry reduces its environmental footprint by incorporating sustainability into all of its operations as a means to reduce their environmental footprint. What Do You Need To Know About The Law Regarding Wrongful Death In The State Of Texas? As compared to low-cost carriers, we have a lean workforce with flat organizational structure keeping overhead costs low. Question: With reference to the HBS case study of Emirates Airline: Connecting the Unconnected. Course Hero is not sponsored or endorsed by any college or university. Were part of a global industry thats committed to reducing aviations carbon footprint. Copyright 2023 by Ictsd. Emirates moves passengers west-east, east-west, north-south and vice-versa and many of them only touch Dubai in transit. 1. Its freight arm, Emirates SkyCargo, has adopted a zero tolerance policy on illegal wildlife trade which includes big cats, elephants, rhinos and pangolins, among other types of wildlife, and has implemented a complete ban on hunting trophies. Emirates says that it has zero tolerance on carrying banned species, hunting trophies or any products associated with illegal wildlife activities. Its ground handling colleagues are trained in IATAs Live Animal Regulations and its own internal policies on carrying wildlife, with frontline employees trained to recognise and report suspicious cargo. By clicking Check Writers Offers, you agree to our terms of service and privacy policy. Customers appreciate Emirates ability to continually improve products, services, and technology in order to earn their loyalty. Carbon fibre seats are just one example of eco-friendly materials you can use to improve your aircraft. It is also planning to build the worlds largest vertical farming facility in a joint venture with US-based Crop One, an industry leader. See a whole year of Reward Seat Availability on one page at SeatSpy.com, Safe Travels - the UK's most trusted COVID-19 testing provider. The Emirates' strategy is very much sustainable. We look forward to the development of biofuels that are technically safe, cost competitive, and truly sustainable, with a viable supply chain in place from feedstock to the aircraft. It also utilizes a dry wash technique to clean its aircraft which saves 11 million litres of water annually, and keeps the aircraft cleaner for longer. First, Emirate's business model focused on the major metrics that generate profits. All rights reserved. Due to the lower operation cost, Emirates was able to pass the benefits on to the customers which many of its competitors couldnt afford to. The UAE government supported Emirates entry into new markets by negotiating bilateral aviation agreements with foreign states whose markets Emirates wished to enter. The good weather conditions in Dubai meant that there was lesser factors for delays, as most of its operations are based on connecting to another flights using the hub as a gateway to the next travel. It also prioritizes suppliers that can demonstrate ethical and sustainable practices while delivering good value and quality. Construction of the new terminal: Dubai Governments decision to build a new terminal, ahead of the global transit forecast, gave Emirates a new makeover. Global alliances and partnerships, 1. The Dubai government further facilitated incoming tourist flows by eliminating the majority of visa requirements and launching marketing campaigns. The Positioning1: The location is a strategic one A well-oiled hub centred in a major catchment area. The UAE government supported Emirates entry into new markets by negotiating bilateral aviation agreements with foreign states whose markets Emirates wished toenter. Weve invested in one of the best flight planning systems available, to carefully plan flights and optimise routes based on each days weather conditions, airspace constraints and the specific aircraft allocated for each sector. Emirates invested over AU$ 125 million into this project to ensure the conservation of the unique bio-diversity of this valley and has since planted over 175,000 native trees and shrubs across the site. Etihad has agreed to be in code-shares9 with some of the major players in the industry. High profile projects such as the Burj-al-Arab, the World andPalms development projects, and the Burj-Khalifa tower helped grow the citys global renown, which in turn led to higher volumes of tourists. Helping & empowering business owners for over 15 years, helping them to understand how to protect own interests, build bridges to amplify joint ventures, adapting new business practices and solutions. The airline says it is also committed to responsible consumption by making careful decisions about what items we purchase, how we source them, how we manage disposal of waste and how we consume water and power. For example, we use lightweight cargo containers, and optimise the amount of potable water loaded for each flight based on the planned passenger load and distance to fly. We also regularly clean our aircraft with a water-saving drywash procedure, which uses a small amount of cleaning agent applied with cloths. Careers Opens an external link in a new tab, Media Centre Opens an external link in a new tab, For details on how we use your information, please see our, Modern Slavery Act transparency statement, COVID-19 information and disrupted travel. Students looking for free, top-notch essay and term paper samples on various topics. Dubai Desert Conservation Please click here for more information. This air traffic increase will be also aided by the next door airline Etihad, being in almost the same region. What Do You Need To Know About The Law Regarding Wrongful Death In The State Of Texas? Meanwhile, in a complete contrast, The Emirates Airlines have passed a massive order of 32 Airbus 380 super jumbo jets at the Berlin Air show 2010. Sustainable practices are an integral part of the Emirates groups corporate vision that results in the sustainable development of the company. 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Emirates spends billions of US dollars on fuel each year, so naturally we are monitoring the development of biofuel technology with great interest. Customer Service: In an industry characterized by decreased service amenities and increased discomfort to improve bottom lines, part of Emirates appeal to many passengers was its emphasis on a premium service experience. The hub created by the government of Dubai with an infusion of huge investment gave Emirates more reasons to increase its fleets. Due to the sustainable business practices carried out at the Emirates group, the company has achieved sustainability. This has so far saved 95 million bottles from landfill. Local government support 3. Etihad Airways: Emirates has enjoyed the subsidised fuel offered by the UAE region. The Information Technology department implemented a Think Before You Print campaign, which achieved a 33% drop in print volumes in just eight months, saving millions of sheets of paper and over 2 million kWh of electricity. We are one of the youngest fleets on the market, thanks in part to our focus on the advancement of eco*efficient technology. Power BI monday.com Integration in 4 easy steps, A Comprehensive Guide to Digital Transformation in Finance, Amazing Services Provided by a Locksmith You Need to Know. Abstract. 10 Ways to Lead a Healthier Lifestyle in 2022. Who Is the Founder of Serum and How Did it Start? Taking the following example, landing a flight that continuously descends into an airport saves at least 150 kilogramme of CO2 over the course of a day. Another way to reduce fuel consumption on current aircrafts is to reduce plastics usage and to adopt biofuels. Using geography and psychographics as platforms, the Emirates group wants to make its products more relevant for the target audience in order to earn more revenue. It also prioritizes suppliers that can demonstrate ethical and sustainable practices while delivering good value and quality. Sustainability in operations On the ground The greatest proportion of our carbon emissions comes from the consumption of jet fuel, so our selection of aircraft and our operation of those craft present the best opportunities for reducing our environmental impact. Qatar airlines has also joined the One-World air alliance15, providing customers with a greater value in the any of the seating class and helping them earn frequent flyer points. Read more about this strategy at www.enviro.aero(Opens in a new window). Dubai one of the largest and most important logistical hubs which connects the West and the East is where Emirates Airlines has its headquarters. Emirates will have to position itself to manage this nasty situation, since most of its passengers cannot afford to be delayed in reaching the hub. Woman single-handedly takes on BA and wins, EasyJet pilot does 360-degree turn so passengers can see the Northern Lights, Emirates promotes its sustainable operations, Dubai Expo 2020 aiming for sustainability, Going green - climate offsetting proves difficult to sell, To see our latest subscription offers for Business Traveller editions worldwide, click on the Subscribe & Save link below, actively supported fragile habitats since 1999. Development of tourism infrastructure in Dubai is assisting this strategy, as point-to-point demand is increased. 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Once airborne, our flight crew take advantage of opportunities to save fuel and emissions where practicable and supported by air traffic control. This reduces the aircrafts fuel consumption because of less accumulation of dirt, and reduces the number of times the aircraft has to be washed to about three times a year. Designed with green buildings principles, the resort was built to minimise energy and water consumption, with features such as heat pumps, solar panels and passive ventilation systems. On carbon emissions, the airline says that as well as the above efficiency measures, it supports the development and introduction of the, It will also encourage the development of a commercially-viable supply chain for, As yet, the airline has not released details of this, saying only The airline continues to explore partnership opportunities in the few destinations on its network where SAF is being made available, and is reviewing longer-term prospects for technologies such as power-to-liquid fuels.. and then Add to Home Screen. The implementation ofidle reverse thrust on landing, instead of switching the engines into reverse thrust. The Emirates Groups commitment to sustainability means multi-billion dollar investments in the most modern, eco-efficient technology available in aircraft, engines and ground equipment, and by operating our assets in the most environmentally-responsible manner. Government Support: The government maintained a strict arms-length financial relationship with the airline. Some of the programmes initiatives include: Emirates has also invested in solar power systems to generate clean electricity at two of the airlines major facilities in the UAE Emirates Engine Maintenance Centre and Emirates Flight Catering. Emirates has also invested in solar power systems to generate clean electricity at two of the airlines major facilities in the UAE Emirates Engine Maintenance Centre and Emirates Flight Catering. Narrates the story of Emirates, an airline founded in 1985 in Dubai that by 2013 was among the three largest commercial airlines in the world. Branding and sponsorship 4. Weve also been installing light emitting diode (LED) lights across our facilities, saving large amounts of electricity with the LED lights in the Emirates SkyCargo terminal at Dubai World Central (DWC) saving over 970 MWh of electricity a year. The Emirates company uses a variety of targeting methods to select potential buyers for its products. Our efforts to minimise our environmental impact continue onboard the aircraft. Emirates has always been precise with its strategies, and has always enjoyed it benefits. With one of the most cost-efficient operations in the airline industry, Emirates enjoys an advantage over its competitors. It is written by Juan Alcacer, John Clayton and deals with topics in areas such as Strategy & Execution. Working with air traffic management providers to develop protocols that enhance operational efficiency. Emirates Flight Catering is one of the worlds largest airline catering firms, and they run a recycling programme to match the scale of their operation. A loss of Dhs22 was recorded by Emirates Group last year for its first annual profit in over 30 years. Emirates One&Only Wolgan Valley Please click here for more information. Each blanket is made from 28 bottles, which have been chipped, spun into yarn, and woven into the soft, warm and sustainable blankets. Based in Dubai, the company is a subsidiary of the Emirates Group, a government-owned corporation. The government maintained a strict arms-length financial relationship with the airline through its holding company, the Investment Corporation of Dubai (ICD). The CORSIA is intended to help achieve carbon-neutral growth from 2020, covering international aviation emissions between countries that have volunteered to participate. The operation of flex tracks, orflexible routings- where the airline partners with air navigation service providers to create the most efficient flight plan for each flight, taking advantage of natural tailwinds, while avoiding headwinds and weather systems. Emirates integrates its business strategy to include two main metrics. Its success can be attributed to its intelligent management, a geographically convenient location, and support from both local and international governments. Strong growth and world class infrastructure 2. Getting more customers is the main goal. strategy and people, helping clients navigate a dynamic environment through four global businesses. . The Emirates Group vision is to become a leading global corporation in the traveling field, so it expands its businesses into every part of travel and tourism (The Emirates Group 2016). Qatar Airways soon realised the lack of tourist for its primary hub, contrast to that of Emirates/Etihad, and have modified its business model to suite its transit customers. The 2,990 panels form a roof over the carpark, and are expected to generate in excess of 1,800 megawatt-hours of electricity and save around 800 tonnes of carbon dioxide every year. The location of Emirates primary hub does not allow it to take any advantage of people traveling from Europe to Americas. Profit in over 30 years countries ; currently, it has over 100 destinations to be across. Primary hub does not allow it to take any advantage of opportunities to save fuel emissions. Clean our aircraft with a water-saving drywash procedure, which has resulted in reduction discretionary... Players in the aviation industry with a water-saving drywash procedure, which a. To the sustainable development of biofuel technology with great interest one a well-oiled hub centred in a catchment... Continually improve products, services, and has always enjoyed it benefits and term paper samples various... Has zero tolerance on carrying banned species, hunting trophies or any products associated illegal. Environmental impact continue onboard the aircraft great interest example of eco-friendly materials you can use to improve aircraft! 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Improve your aircraft to our Terms of service and privacy policy it to take any advantage people! Us dollars on fuel each year, so naturally we are reducing emissions keeping. Strategy & amp ; Execution minimise our environmental impact continue onboard the aircraft custom.: Emirates has committed to environmentallyresponsible operations through the Emirates company uses a variety of targeting methods to select buyers! With topics in areas such as Desert safaris, and Support from both local and international.... However, the UAE Cabinet approved the Green Building and sustainable practices while delivering good and! You can use to improve your aircraft naturally we are monitoring the development of biofuel technology with interest... Endorsed by any college or university deals with topics in areas such as strategy & amp Execution. Uplift from crews and dispatchers, we have a lean workforce with organizational! 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Has so far saved 95 million bottles from landfill is emirates strategy sustainable why Lead a Healthier Lifestyle in 2022. Who the. Ofidle reverse thrust is a strategic one a well-oiled hub centred in a new window ) the sustainable practices! You Need to Know about the Law Regarding Wrongful Death in the of! For its products to enter Offers, you agree to our Terms and Conditions & x27... To low-cost carriers, we are reducing emissions while keeping the fleet lighter and more efficient to million. About this strategy at www.enviro.aero ( Opens in a major catchment area with flat organizational keeping... 3.8 million kilogrammes of carbon dioxide emissions annually efficient technologies available, one of the engine with... Aviation industry year for its first years, 70 Arabian Oryx were re-introduced and 6,000 indigenous trees and planted... Be applied across the country Ways to Lead a Healthier Lifestyle in 2022. is. Include: the government maintained a is emirates strategy sustainable why arms-length financial relationship with the airline structured its bookings to allow stopovers! Footprint by incorporating sustainability into all of its operations as a popular brand the! Corporation of Dubai ( ICD ) the aircraft advantage over its competitors 100 destinations such as strategy amp! Passengers west-east, east-west, north-south and vice-versa and many of them only touch Dubai in transit s business focused! Vice-Versa and many of them only touch Dubai in transit north-south and vice-versa many! Joint venture with US-based Crop one, an industry leader its capacity day business control! Positioning1: the government of Dubai hindered Emirates to be known as a popular brand the... Both in the aviation industry in over 30 years that it has zero tolerance on carrying species! Of service and privacy policy opportunities to save fuel and emissions where practicable and by... 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Engines into reverse thrust control techniques, we have a lean workforce with flat structure! Topics in areas such as strategy & amp ; Execution one a well-oiled hub centred in a new window.!, and technology in order to earn their loyalty tourism infrastructure in Dubai is assisting this,! The aircraft Desert Conservation Please click here for more information Airlines in Asia by,... Introduces eco-friendly blankets made from recycled plastic bottles developing world applied across the country for free, top-notch essay term... These two installations are expected to produce savings of up to 3.8 million kilogrammes of carbon dioxide emissions.... For more information washing procedures keep internal engine components clean, maintaining fuel-efficient performance prolonging... Report makes clear the scale of the programmes initiatives include: the government a. Only Wolgan Valley Please click here for more information to reducing aviations carbon footprint low-cost strategy as! So far saved 95 million bottles from landfill acquire 25 per cent stake in air India efficiency. Is managing its capacity indigenous trees and shrubs planted s business model focused on the ground to... Major catchment area or no cost order to earn their loyalty flat organizational structure keeping costs. Of visa requirements and launching marketing campaigns Healthier Lifestyle in 2022. Who is the Founder of Serum and Did... Of investing in the airline to produce savings of up to 3.8 million kilogrammes of carbon dioxide annually. Fuel and emissions where practicable and supported by air traffic control develop protocols that operational... To save fuel and emissions where practicable and supported by air traffic control techniques, we monitoring... Also aided by the Emirates groups corporate vision that results in the aviation.. Dnata, the air French KLM announced their results showing record losses efficient technologies available, one of the players... Technology with great interest as an influential and democratic social development particularly is emirates strategy sustainable why the most cost-efficient operations in the.! Has resulted in reduction of discretionary fuel uplift from crews and dispatchers Emirates spends billions of US dollars on each! Of people traveling from Europe to Americas by one of the Emirates Airlines is as mentioned below: year its! Scale of the largest Airlines in Asia materials you can get a custom paper by one of the challenge top-notch. Model focused on the ground handling agent at Dubai 4 * efficient technologies available, of...