Surf Expo began its most recent edition last Thursday (09th) with the participation of two companies supported by Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and Apex . Brazils Filipe Toledo was once pegged by surf pundits as an air guy. Heres what he did with that critique. Although the brand was purchased by Billabong in 2010, it has maintained its grassroots street cred and a hard-core team of riders that actively differentiate it from the clean-cut, corporate aesthetic of publicly-traded brands such as Billabong and Quiksilver. One of surfings oldest and most respected brands, Rip Curl started in a garage in Torquay, where Doug Warbrick and Brian Singer started shaping boards in 1969. Mollusk eventually opened additional shops in Venice Beach and Santa Barbara, and launched a clothing line with collections for guys, gals, and kiddos. Dora is one of the World Tours most technically skilled and stylish performers, Brazilian or otherwise. Youd never know it from Ferreiras Instagram posts, which regularly show him doing things like throwing rooster tails of sand in his supped-up dune buggy along the local beaches, but Baia Formosa is a rather sleepy little town. ROOTS: Founded by Neal Purchase, Jr. and Jamal Gray in Burleigh Heads, Australia, in 2003. Whatever youre in need of Deus is well worth a look, they have one of the best curated aesthetics around. A lot of people overseas have this idea that surfing is mega-popular in Brazil, says Allain. ROOTS: Founded by Bob Hurley in Costa Mesa, California, in 1979. From riding cooler lids to the shoulders of his friends on his way to collect a world title, its been a hell of a journey for Italo Ferreira. SURFER has affiliate partnerships so we may receive compensation for some links to products and services. We werent winning shit overseas, but people still wanted to go to the beach to watch surfing, says Allain. The definition of an alternative brand, Rhythm is a globe-trotters colourful best friend, launched on Anzac Day 2003 by a crew of surfing creatives who saw a gap in the market for a melding of surf, art, music and lifestyle. In less than a decade, Gabriel Medina and the rest of the Brazilian Storm have redefined Brazils place in pro surfing, Dora, Brazilian Storm air master and inspiration for the next generation of progressive surfers. Agua de Coco. A short time later, Alan Greene joined the team and they started making wetsuits to complement the boards. I feel like we were always on the wrong side of the table theres the cool people and then theres us. Think a real estate development twice the size of Central Park in New York with 885 homes; a town center with 200 stores from all the world's major luxury brands; two golf courses; 15-plus . The Brazilian food producer Sadia was elected the most trusted domestic brand in Brazil in 2022, with an index score of 126 points. We're adding bonus points because 82% of the material used . The shops manager was Rodrigues. Roark Revival makes a collection of durable ruggedly-handsome goods everything from boardshorts and button-ups to hardy backpacks and pocket knives. With 4,800 miles of continental-shelf-obstructed coastline, Brazil isnt home to much consequential surf, and past generations of Brazilian competitors generally got their best results in waves that were head-high and under. When its not filled with cameras and interviewers, it serves as Ferreiras gym and board shed, and I spot Ferreiras money-making sleds sitting in a pile just behind the production crew. Visslas aesthetic is equal parts function and fashion, with a stylish range of menswear, board shorts, and top-quality wetsuits. BILLABONG. The assumed formula for the Brazilian Storms success on Tour equals intrinsic talent multiplied by financial support and competitive experience. If Pinga hadnt seen Italo and hadnt brought him to Guaruj early on, he could be just some fisherman from there., Photo Credit: JACK BARRIPP The first of the alternative surf brands that moved beyond a pure surf ethos and branched out into the art, music, and skate scenes, RVCAs tagline, the balance of opposites has grown from a fledgling movement into an industry staple. Surfers enjoy the waves during a local tournament at Maresias beach, in Sao Sebastiao, Brazil, Saturday, Nov. 27, 2021. Location: Eastern South America, bordering the Atlantic Ocean. The Katin ideal of selling high-quality, durable goods remains. Weve never had such good results internationally, yet, if you look 10 years back, surfing was doing much better than its doing now. While ownership of the company has changed a few times, Hurley remains one of the largest and most respected brands in surfing and sponsors some of the worlds top surfers like Kolohe Andino, Felipe Toledo, and Carissa Moore. //